I usually enjoy Volkswagen ads. In fact, one of the Unpimp Your Auto spots for the GTI remains my favorite commercial of all time. I just can’t get into this new one though.
The “Luv Bug” ad debuted last month, but is currently still running as a prime-time spot during National Infertility Awareness Week. I’m not sure who the media buyer is for Volkswagen, but they clearly have never dealt with fertility issues.
The ad shows us just how easy it should be to expand our families. It plays on the expectations most of us have about love, marriage, and baby carriages. I get the whole young love in the springtime vibe, but the fact that this ad is still running this week bugs me.
https://youtube.com/watch?v=DZ3cDd-L1Qg